![]() Based on their evaluation of PLS-SEM applications according to a wide range of criteria pertaining to, for example, model characteristics and assessment practices, Hair et al. In this paper, the authors review more than 200 studies using PLS-SEM and published in top 30 ranked marketing journals between 19. ![]() ( 2012) has had a lasting impact on the marketing and consumer behavior disciplines-as evidenced by its massive citation count. ![]() The availability of comprehensive software programs with an intuitive graphical user interface (Sarstedt & Cheah, 2019), application guideline articles (e.g., Chin, 1998 Hair et al., 2011 Henseler et al., 2009), and textbooks (e.g., Hair et al., 2022 Ramayah et al., 2018 Wong, 2019), all of which have made the method available for nontechnical use, have shaped the field significantly and contributed to PLS-SEM's dissemination.Īn article by Hair et al. PLS-SEM applications have grown exponentially in the past decade (Hair et al., 2022), especially in the social sciences (e.g., Ali et al., 2018 Ringle et al., 2020 Willaby et al., 2015), but also in other fields of scientific inquiry, such as agricultural science, engineering, environmental science, and medicine (e.g., Durdyev et al., 2018 Menni et al., 2018 Svensson et al., 2018). Recent research, however, demonstrates the rise of partial least squares (PLS) as a composite-based alternative (Jöreskog & Wold, 1982). ![]() For many years, estimating models with complex inter-relationships between observed concepts and their latent variables was equivalent to executing factor-based structural equation modeling (SEM). ![]()
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